Here are brief insights from the 1st Edition of my book which is now available on Amazon. The book is dedicated to the continued viability of the $1+ trillion Telco industry as data becomes the norm. It consolidates a series of knowledge kernels that provide strategic insights for savvy Telco and Internet professionals on how to transform their organisations in the Digital era.The mobile industry continues to be characterised by high levels of growth and opportunity, and as the industry becomes more dynamic, the opportunities within it increase in equal amount, as do the challenges.
The Book provides an essential, in-depth coverage of the contemporary and future mobile industry, highlighting specific areas of growth and opportunity. With ARPU in decline, operators need new to be more adaptable and able to introduce new sources of revenue quickly. All mature markets are becoming more mature and emerging market growth will slow in the next few years. New business models are required where operators make money from new customers and ecosystem partners rather than exclusively from end-users. The various chapters address in succinct format the following key concerns that bedevil the Telco industry with innovative solutions and strategies highlighted.
Telcos have realized major opportunities in transformation that enables them to use their OSS/BSS investments more efficiently and even for totally new purposes.By adopting a consolidated core architecture and Big Data technologies,Telcos can accrue many benefits such as improved subscriber experience, building and maintaining smarter networks, reducing churn. The generation of new revenue streams are backboned on replacing their traditional OSS/BSS while simultaneously launching innovative products that can justify their heavy investments in LTE.
Telco CxO’s have realised that the evolution of the Internet has enabled the evolution of a new kind of business model built on virtual networks and software, available remotely for access by users no longer constrained by physical location.This in turn has resulted in the growth of a phenomenon known popularly as “Cloud Computing” or “Services in the Cloud”.The biggest benefit with Cloud Services is that enterprises get access to state-of-the art reliable technological solutions for their needs in an efficient manner and effective manner saving on hardware capex.And Telcos with their massive data centre infrastructures are in pole position to benefit from the Cloud phenomena.
How can companies create breakthroughs in value and performance? Most companies focus on matching and beating their rivals.As a result, their strategies tend to take on similar dimensions. What ensues is head-to-head competition based largely on incremental improvements in cost, quality, or both. So how do you leave rivals behind while sustaining spectacular growth for your company ? Telcos will fail to capture revenue from fresh opportunities in Cloud Computing , M2M , and enterprise markets in sectors such as healthcare , utilities and automotive industries unless they can identify and develop new market spaces.
By the end of the Book the reader will have realised that the transformation required by Telcos to capture new business opportunities necessitates building on existing capabilities and carefully stitch together strategies that unlock value which is coveted by a host of players vying for a share in the convergence battlefield.
Telcos that do not want to be relegated to the utility role must focus on developing new services,expanding their partner ecosystem, and compressing time to market for new services. The new winners will create innovative user experiences, providing services beyond traditional telephony to help retain their customer ownership.Only they can create and participate in new business and partnership models that will transform the Telco global industry.
Lest we forget……………..
“ Men are born soft and supple; dead they are stiff and hard. Plants are born tender and pliant; dead, they are brittle and dry. Thus whoever is stiff and inflexible is a disciple of death. Whoever is soft and yielding is a disciple of life. The hard and stiff will be broken. The soft and supple will prevail.”
― Lao Tzu
Sadiq Malik ( Telco Strategist )
PS : Look out for Vol 2 of Telco Global Connect in July 2015